Football Helmets from Schutt Sports to Feature Interactivity with New Mobile Concussion App
Jul 10, 2013
Litchfield, Illinois – (July 10, 2013) - Schutt Sports, one of the world’s leading manufacturers of football helmets, is taking a big step forward in the education of consumers about concussions and other head injuries. Starting immediately, Schutt will replace the current warning label it places on every helmet with a new, interactive label. This label will link to the new “Heads Up” mobile concussion app developed by the Centers for Disease Control and Prevention (CDC) and announced earlier this week. The concussion app will give players, coaches and parents immediate access to the most up to date concussion information and knowledge, including appropriate equipment to use for certain sports activities.
The new Schutt warning label will feature a permanent, interactive graphic called a QR Code, which can be scanned by any mobile device. Scanning the new Schutt warning label will launch CDC’s new “Heads Up” concussion app, making it very easy for millions of football players, fans, coaches and parents to get the information they’re looking for.
“There is no organization in the country that is more highly recognized for their unbiased and objective work on concussions than CDC,” said Robert Erb, CEO of Schutt Sports. “By using this QR Code on our warning label, we’ll make the very best information from the very best source available immediately – and permanently – on our helmets. We briefly thought about just using a simple hangtag, but we know very few actually get read. Most are thrown away. We wanted to do something more useful than that and really produce something positive in the marketplace.”
Players, coaches and parents can read the new warning label – which has the same text as before – but can now also scan the QR Code, which will launch the “Heads Up” app on their mobile device or make it easy for the user to download the app.
“We rely on innovative partnerships to extend the work of CDC,” said Charles Stokes, president and CEO of the CDC Foundation. “The decal on every football helmet is a creative solution that will extend the Heads Up Campaign message, developed to help keep children and teens as safe as possible from concussion and other serious brain injuries.”
The QR Code included on the label will feature a custom graphic designed for the helmets. The “Heads Up” app features an interactive menu of options, including:
- · Concussion information (how to recognize one, what to do if you suspect someone might have a concussion, return to play protocols and more)
- · Proper helmet fitting instructions for many sports: football, baseball, softball, hockey, lacrosse, action sports and more)
- · Safety tips for many different situations (biking, playgrounds, homes, cars and more)
It’s the concussion information, however, that has Certified Athletic Trainer Dustin Fink excited. Fink is the trainer at a high school in Illinois, but is also the owner and publisher of a nationally recognized blog, theconcussionblog.org. Through his blog, Fink has developed an influential voice when it comes to the practical application of concussion information. Athletic trainers are always the first line of defense against concussions and other head injuries.
“While we have made tremendous strides in the last few years, regarding concussions, their recognition and treatment, my experience tells me we have a long way to go yet,” Fink said. “Parents, players, coaches and many others need to have access to correct and unbiased information in order to make deeply personal decisions. This new “Heads Up” app will give millions of people a fast and easy way to get the latest information and guidelines from CDC.
All new helmets produced by Schutt, along with all Schutt helmets reconditioned by the company, will immediately begin receiving the new warning label. Hundreds of thousands of new and reconditioned helmets will be hitting the shelves and the fields over the next few months – just in time for the 2013 football season.
Additional Contact Information
Glenn Beckmann, Director of Marketing Communications, Schutt Sports
217-324-2712, ext, 2141
About the CDC Foundation
Established by Congress, the CDC Foundation helps the Centers for Disease Control and Prevention (CDC) do more, faster, by forging effective partnerships between CDC and corporations, foundations and individuals to support CDC's 24/7 work to fight threats to health and safety. The CDC Foundation manages approximately 200 CDC-led programs in the United States and in countries around the world.
Splash Page for the app:
More information about the app and the Heads Up campaign:
About Schutt Sports
One of the world’s leading manufacturers of football helmets and faceguards, Schutt Sports was founded in 1918 in the back room of a hardware store in Litchfield, Illinois. Now, nearly a century later, Schutt Sports is the leading innovator in the football helmet industry and takes a leadership role in the education of players, coaches, parents and other stakeholders on the role of the helmet in protecting players. Nearly 35% of the players in the NFL choose to wear Schutt helmets and all our helmets are proudly Made in the USA.