Schutt Sports Culminates Spring with Feature on Modern Marvels
Jun 05, 2008
Cable TV Show Will Highlight State-of-the-Art Technology in Company's Football Helmets
As the world's leading maker of football helmets, Schutt Sports is a bellwether company for the sporting goods industry; since it began manufacturing helmets in 1986, the company has set the pace for the adaptation of technology on the football field. This week, one of cable television's leading technology programs, Modern Marvels, will feature Schutt in an episode featuring technology on the football field.
Modern Marvels is one of the longest running shows on cable, having made its debut on The History Channel in 1995. Prior to that, it was sold on videotape. According to the show's website: Celebrating ingenuity, invention and imagination brought to life on a grand scale, Modern Marvels tells the fascinating stories of the doers, dreamers and sometime-schemers who created everyday items, technological breakthroughs and man-made wonders.
Modern Marvels sent a video crew to the Salem, Illinois facility of Schutt Sports, where the company makes all of its football helmets, including the all-new ION4DTM and AiR XPTM. Jim Hense is the creative director and producer of the program featuring Schutt.
"Since football is the country's most high profile sport, uncovering the technology involved in helmets was a logical segment for this episode," says Hense. "Schutt was eager to participate with us and they were great to work with. Personally, I was fascinated by how much research and technology goes into football helmets and how well Schutt makes helmets that reduce the risk of injury."
In the last six months, Schutt Sports has pulled off an unprecedented accomplishment - releasing two new helmets, the ION4DTM and AiR XPTM. Most manufacturers wait several years between releases of helmets, not months. Both helmets are featured on the Modern Marvels program. Both helmets feature Thermoplastic Urethane (TPU) Cushioning systems - a cushioning system that's proven to absorb impact in game-like conditions than traditional foam padding. Plus, the ION4D features a brand new type of faceguard - the first breakthrough in faceguard design in nearly 30 years.
"I've been a huge fan of Modern Marvels for years," says Glenn Beckmann, Marketing Communications Manager for Schutt. "When they approached us about the program, we jumped on the opportunity. We have a very high profile product in the country's most high profile sport and this is an outstanding way to tell our story to a technologically savvy audience. Plus, you know it's a lot of fun for all of us - telling everyone we're going to be on Modern Marvels."
This segment on Modern Marvels culminates an unprecedented six-month period for Schutt. Coupled with the release of their latest helmets, Schutt Sports has been featured on Made In America (a series hosted by John Ratzenberger on The Travel Channel), Mike on America (a financial feature show on CNBC), Competitive Edge (a sports series that is broadcast nationally on various cable system), American Football Monthly magazine, Sports Business Journal, Sirius Satellite Radio and in the iconic magazine Sports Illustrated.
This Modern Marvels episode will show how the dangers of playing football are significantly lessened by the adaptation of technology. The equipment director of the Super Bowl Champion New York Giants, Joe Skiba, was also interviewed for the segment. The episode will be broadcast Friday night at 7pm, CDT, on The History Channel